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I’m another one who haunts the No.7 counter at Boots.
I agree that the assistants are always very helpful,
so don’t hesitate to ask for advice!
The makeup counters at John Lewis are another good place for advice.
Older skin needs slightly different treatment than those lucky young things.
First moisturize, then put on primer (I use Clarins Instant Smooth) so you have a smooth base to start with.
Then for foundation, have you tried BB or CC creams?